I Heart Vintage Shoes Promotion

04.12.2009

A quick advertising project for for my roommate; a promotional poster for a vintage shoe sale event. My response was a playful poster heavily Art Nouveau inspired.

I started by filling my tub with shoes and having a willing friend climb in. Once the shoot was complete I jumped into Adobe Illustrator and created a backdrop inspired by Alphonse Mucha

Alphonse Maria Mucha, (24 July 1860 – 14 July 1939) was a Czech Art Nouveau painter and decorative artist, most well known for his images of women. He produced many paintings, illustrations, advertisements and designs.

By the time of his death, Mucha’s style was considered outdated. However, his son, author Jiří Mucha, devoted much of his life to writing about him and bringing attention to his art. Interest in Mucha’s distinctive style experienced a strong revival in the 1960s (with a general interest in Art Nouveau) and is particularly evident in the psychedelic posters of Hapshash and the Coloured Coat, the collective name for two British artists, Michael English and Nigel Waymouth, who designed posters for groups such as Pink Floyd and The Incredible String Band.

In his own country, the new authorities were not interested in Mucha. His Slav Epic was rolled and stored for twenty-five years before being shown in Moravsky Krumlov and only recently has a Mucha museum appeared in Prague, run by his grandson, John Mucha.

Here is my result:

You can download the web-flier PDF below:

Catch all the deals, and up-to-the-min updates on the I Heart Vintage Shoes Facebook Group:

If you are located in vancouver and fancy for women’s vintage shoes you should check out the event.
The entire stock of OVER 100 Pairs of Beautifully Restored Shoes will be showcased for sale.

BRAND NAMES include: